Harry Lewis, VP New Brands, Premium and Super Premium at Anheuser-Busch, says Hoegaarden Soft Brew is an example of how Anheuser-Busch (the US arm of the world's largest brewer AB InBev) is using its brewing expertise to innovate in the relatively new no/low alcohol space - one that is growing fast as consumers seek out healthier options. dataLayerNews.related_tags = sanitize_gpt_value2("NABLAB, Beer, Anheuser-busch, Ab inbev, Us"); } Hoegaarden White (4.9% ABV) is widely available in the US: but Hoegaarden Soft Brew is the first non-alcoholic version to be introduced in the country. It’s also boosted by AB InBev’s global ambitions: the company wants to see no/low products representing at least 20% of global beer volumes by the end of 2025. }); Known in Europe as Hoegaarden 0.0, the non-alcoholic brew is already firmly established in Europe (no and low alcohol versions now make up half of Hoegaarden's Belgian retail volumes) and is expanding globally (such as with its launch in India​ earlier this year). Beer, Free newsletter Described as a naturally brewed, non-alcoholic wheat-based beverage infused with fruit juice for ‘subtle color and slightly sweet taste’, Hoegaarden Soft Brew is currently available in the two US test markets of Rochester, New York; and Philadelphia, Pennsylvania. Copyright © 1996-2020 BeerAdvocate®. Subscribe I trusted it as it was coming from a brand like Hoegaarden and the trust wasn't breached in any way. Expanding the value of beverage through wellness, Discovering Lemon Myrtle – Research Summary Report, Download The Essential Guide to Tethered Closures, Reduce Sugar | Total Sweet Solutions from Sweegen, Liquid Immunity with Hawaiian Farm Grown BioAstin®, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry. I got this one along with some other non-alcoholic/low alcohol beers, just for the heck of it. It uses the same basic brewing process as other Hoegaarden brews. Beer, Wine, Spirits, Cider, { Your Go-To Resource for Beer. { Respect Beer®. Known in Europe as Hoegaarden 0.0, the non-alcoholic brew is already firmly established in Europe (no and low alcohol versions now make up half of Hoegaarden's Belgian retail volumes) and is expanding globally (such as with its launch in India earlier this year). look: 3.5 | smell: 3 | taste: 2.5 | feel: 2.5 | overall: 2.5, Hoegaarden 0,0 Rosee from Brouwerij van Hoegaarden. While most of the non-alcoholic beverages have a pungent and overwhelming flavour of one particular substance like mint, lemon, cranberry and sorts but this particular beverage has subtle hints of different flavor and has a beer like consistency. Hoegaarden 0.0% Non-Alcohol Witbier is bottle-fermented and, when poured, should have a cloudy appearance and a thick creamy head Hoegaarden is best enjoyed from its characteristic hexagonal glass which helps to keep the beer colder for longer. Hoegaarden is best enjoyed from its characteristic hexagonal glass which helps to keep the beer colder for longer. return vOut; It has chosen two different markets so it can compare any similarities and differences on how and when consumers chose to drink Hoegaarden Soft Brew. Nonconstructive reviews may be removed without notice and action may be taken on your account. Free newsletter While big corporations are not associated with speed and agility when it comes to innovation, Lewis believes Hoegaarden Soft Brew is ready to take advantage of the opportunities in the no and low alcohol category in the US. function sanitize_gpt_value2(gptValue) vOut += aTags[i].trim().replace(reg, '-').substring(0,40); Hoegaarden Soft Brew was introduced in Philadelphia and Rochester in August, and the 16-week pilot will finish in November. The brand is launching with paid media, retail displays, sampling and digital activations. “The non-alcoholic beer segment accounts for around 10% of the market in developed markets like Germany,” ​said Lewis. if(i!=(aTags.length-1)) All rights reserved. NABLAB, Beer, Anheuser-busch, Ab inbev, Us ​, “The US will catch up to that trend. Other than that, the beer is not transparent at all. AB InBev, var reg = new RegExp('\\W+', "g"); Personally, as someone who was a big fan of the alcohol based hoegaarden, I find the 0.0% alcohol version excellent. Also, why are you reviewing non alcoholic beer? Like me and many others, do you suffer from a health condition preventing you from consuming alcohol? 31-Oct-2019 at 11:18 GMT. var vOut=""; Hoegaarden Soft Brew, a light, refreshing non-alcoholic brew The new Hoegaarden Soft Brew joins the growing non-alcoholic brew trend. “We have seen a rapidly growing trend in health and wellness as well as consumers choosing more premium products,” ​he said. This new beverage skips the alcohol but brings all the flavor.

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